AT WORK

For those in need of a little Job love and career inspiration

Journaling? The solution to your worries – here’s why…

Hey Miss Jane!
Losing my job during this current COVID lockdown couldn’t have come at a worse time, I’m feeling so overwhelmed!

Hello, there lovely readers. I hope you are keeping safe during our latest spate of lockdowns. After mutual introductions recently, a client voiced his concern about losing his job, on top of dealing with COVID lockdown. I asked him what had helped him the most when dealing with past monumental changes. ‘Writing all the junk floating around in my head down on paper at the time helped me make sense of it all and cleared my mind to focus on what I was still able to control’, he responded. ‘Ah, so you found Journaling helpful then, have you thought to try this again?‘Journaling?’ he said, ‘What’s that?’ 

Journalling? Wait! Did I just hear a collective sigh?

How we deal with job loss or any major upheaval depends on several factors. Age, our family, lifestyle and financial situations, past experiences, our natural disposition to handling change, to name a few – each playing a part in how we cope with such momentous events. Lockdown is no exception. My client was surprised to learn that Journaling has had a huge resurgence since the advent of COVID; people using this methodology to document their journey, make sense of where they are at or exercise gratitude.

With any major personal upheaval, we are thrown way out of our comfort zone.  Shock, anger, denial, worry, resistance, potential depression are just some of the emotions we may experience. The thing is, we don’t stop methodically at each of these stations. Wouldn’t it be convenient if we could exclaim – ‘Shhh! Don’t disturb me; I’m on my worry day; hand me my worry beads, a jug of wine, then bugger off!’ Nope! It’s human nature to ricochet back and forth thanks to our emotional state on the day. Enter the journal. Documenting and processing our feelings and emotions helps us make sense of this new reality. It’s only then that we can move on, and in my client’s case, forge a job search action plan.

Journalling is not for everybody. But for many, it offers an opportunity to clear the head and make sense of swirling emotions and negative thoughts. When I feel overwhelmed and need to still the chattering monkeys, I reach for my journal. It just works.

Ok! You’ve decided to give it a go, purchased your smart-looking journal, and you’re now wondering what next?

Here’s a start – before turning the lights out, open your journal and put your favourite pen on the paper. Now write the first thing that comes into your head…a thought, a feeling, an emotion, a good thing that happened, a bad one, people you interacted with, a memorable snippet of conversation, a quote you liked, something you learnt…doesn’t matter what you write, write. Now here comes the liberating part.

If you are feeling troubled, write down all the contributing factors. Yes, list them. Every single one of them, big or small. All of ’em! Now review each point and ask yourself, ‘Is there anything I can do about this one?’ If the answer is ‘nope, it’s beyond my control’ – your job being made redundant, for instance – cross it off the list. Permit yourself to put a big line through it! Repeat with each point until you are left with only those you can control. Now remind yourself that you will never waste another moment of your valuable energy dwelling on those that fell on the cutting floor.

If worry is your middle name, why not take a leaf from Dale Carnegie’s perennial book ‘How to Stop Worrying and Start Living’ and think to yourself – what is the absolute worst that could happen, yes, the absolute worst…then ask yourself how likely is that actually to occur? Work back from there on steps you would take to avoid that happening in the first place, and suddenly, what might have felt insurmountable just lost its spotlight, for you are already planning. This leads to the good part!

Look at the remaining points and think of just one action you will take to address each one, one by one. Just one action (baby steps) per point. Once done, take just three action steps (remember, baby steps) you can readily implement tomorrow and write them on a fresh page. Now commit yourself to put these into action when you wake.

Oh! And before you close that journal, just one more thing!

Write down ‘just one thing’ you were grateful for today. A roof over your head, a lovely chat with a friend, the joy of your child’s laughter, your partner’s embrace, the dog’s unwavering loyalty, the food on your table, nice weather… you get the gist. If all else fails, might I suggest a thought for the many who are worse off in our war-torn COVID disruptive world? And now for the best part of this journey…

Soon you’ll be writing more and more positives and a whole lot fewer negatives. That false bravado will move from ‘fakin’ it to makin’ it’, and the next exciting chapter of your life will start to unfold. During the journey, your journal may move on to become your constant companion, or it may just emerge for troubling occasions; it doesn’t matter. Mine? It continues to serve as a gratitude journal. Cue collective sigh…why not give it a go?

NB: Employee Assistance Programs (EAP), Counsellors and Psychologists are invaluable support mechanisms, don’t be afraid to seek their guidance. For immediate need, reach out to BeyondBlue (24 hrs a day, 7 days a week) 1300 22 4636.

Hey Miss Jane – about my personal brand message…

Hey Miss Jane – I want to create and articulate my personal brand message, where do I start?’

Hi, there lovely readers! In the first of my ‘Hey Miss Jane’ series, let me share a question recently asked by a Chief Financial Officer (CFO) transitioning to his next role.  ‘I want to create and articulate my personal brand message, where do I start?’

Good question! If you’ve been bum up, head down in your company, chances are you’ve not had a chance to actively nurture and promote your personal brand in the marketplace. Problem is, the minute you leave or your position is made redundant, your work email address, mobile phone and contacts disappear and you effectively become invisible.  That’s not good for you will want to be found, to be seen, to be networked, to be potentially job offered. Problem is, not everyone feels comfortable with promoting their brand.

I’m a private person, I don’t feel comfortable ‘marketing’ myself

Regardless of whether you are gainfully employed or currently in the job market my lovely reader, you need to kick the “I’m a private person, and I don’t feel comfortable ‘marketing’ myself” last century self-talk to the curb and step up, shape up your personal brand and ‘own’ it!

Let’s face it; companies spend millions on advertising to build and maintain their brand image. Well, we too are a brand. We are the CEO of our brand, accountable for our brand’s professionalism, the curators of our brand’s marketing. And as social media and professional social networks such as LinkedIn, Instagram and Facebook Page (not to be confused with Facebook Social) continue to emerge, even more so. (In fact, not being active on certain platforms fuels suspicion – a technical Luddite Something to hide?)

Today we have an endless number of possibilities to build, strengthen or recreate our personal image. The question is not whether you want to be a brand, but whether you want to shape it yourself or let others do that for you!

Branding is what people say about you when you are not in the room’ 

Two friends shared their personal branding benefits:

I started building my personal brand online with the help of LinkedIn, Facebook, Instagram, YouTube, Twitter, and my personal website and blog, long before I became an independent public speaker. Sharing successes, posting videos, images, and summaries of conferences I presented at, writing articles on the customer experience including my own, customer delight being the premise of all my work. Doing this showed my network that I’m an expert in that field – this helped me to lay the groundwork and find clients.” (Matt)

“I‘m working as an account manager at a technology company that offers project management software. As I’m interested in fashion, I post and write regularly about the latest tech trends in that industry on Twitter, Instagram, and LinkedIn. My boss sensed that my knowledge in that industry was of value due to my client portfolio garnering more and more fashion companies, and thus assigned new customers coming from the fashion industry directly to me.” (Clare)

You can see that building a personal brand doesn’t happen overnight. But when you are ready to invest some time in these steps, your career will benefit from it in ways you probably can’t even imagine!

Interested? Six simple steps…

1. A Personal Branding Statement

Concise and to the point, a personal branding statement shows who you are and what you have to offer. As you develop your statement, think about the following:

  • What are you good at, passionate about and thoroughly enjoy doing? (skill + interest = strength)
  • What makes you stand out from your peers? e.g. Your bubbly personality? Your ability to communicate complex things in simple language? Your problem-solving skills? Your eye for finding smarter ways to tackle tasks? Your ‘can-do’ attitude?
  • How do you want to make a difference? What superpowers have you used in your past and present roles and how have they benefited employers and clients?
    What do others say that you do exceptionally well?
  • What were the most important work-related projects that you completed – how did you master them? Did you collaborate with others? Dig deep and be resourceful? Take risks? Did you have to be creative and think of new approaches, come up with new solutions? Use your network? Now identify three attributes that are common to the way you completed the projects.

Once you’ve determined these you’re almost there. Compose that line and pop it above your Career Summary in your Resume, under your name in your LinkedIn profile, in the LinkedIn summary, on your Facebook and Twitter, and under your email signature.

2. Backup that Statement

Until you have proof, your personal brand is merely hearsay. Think about all the times you used those attributes and jot down the challenges/situations you were addressing; the specific actions you took to address them and the quantifiable outcome of those actions. You now have a few fantastic achievements to back up your brand statement. Add these to your Resume, LinkedIn summary, etc.

3. Audit

Now that you know how your brand looks and feels, it’s time for an audit! Enter Google. Search your name and see who shares it. If your name is common, consider using your middle initial or middle name. From there, push yourself to Google’s first page and ahead of that competition by building your brand through content on social media platforms relevant to your brand, always with your branding byline included in your profile summary. The more active you are on your social media platforms the closer you will appear at the top. Using a consistent profile picture helps, too.

4. Consider a Personal Website

Having a personal website is not only one of the best ways to rank your name on Google; it also looks professional in your email signature and on your social media profile. It doesn’t need to be content-rich. A simple site with content similar to your resume with links to other social platforms and a short bio is enough. Over time you can add a blog or a Twitter feed, YouTube links, publishes papers, anything relevant to support your brand message. You can also add some lines about your personal life – it gives people something to connect with instantly. Here’s mine  Jane Telford

5. Add (focused) value

Now that your brand is taking shape, the fastest way to establish yourself as an expert in your world of work is to share articles aligned with your brand message. You can do this by following Influencers, companies, Media, Publications, and hashtags on LinkedIn. Be picky about the things you post, consistent in your chosen fields of interest, and conscientious of the value you can provide your connections. Choose content that not only shows your expertise but also is of interest to your (potential) followers. Where possible, select a nugget that interested you in an article and comment as you share. Much more personable than merely on-sharing.

6. Influence!

Now your personal brand has been established, has been backed up with proof, and further reinforced through content sharing on social media sites, being an actual contributing author can add further value to your brand. Consider using the blog application on social media platforms or even creating your own and using a savvy application to share your content automatically across all your social media platforms.

Follow these steps and you’ll have your personal brand message built and promoted in no time. It takes consistency and ongoing “construction” to keep the flame under your brand alight, but once you set up the basics, the brand will work for you and open new doors!

Last but not least – you can take a look at strong personal brands like Richard Branson, Andy Foote, Lets Grow, for inspiration. If you are my candidate and reading this, we are already well on the way to building a strong personal brand for that’s my expertise, my personal brand in action. We just need your story to be told right and in a unique way! Your personal brand – sharp, focused, and most importantly, visible!

If you’d like to connect with me, you can find me here:  LinkedIn: Jane Telford

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